S-GE Cooperation: Market Access Germany for Swiss Healthcare Exporters
In cooperation with Switzerland Global Enterprise (S-GE), Bluerock takes on selected healthcare mandates for Swiss S-GE clients: reimbursement, payer landscape and go-to-market in Germany and the DACH region.
Partner: Switzerland Global Enterprise (S-GE), the official Swiss organisation for export and investment promotion
The situation
Swiss MedTech, biotech and pharma companies bring strong products and Swiss quality. What slows them down on entering Germany is rarely the product. It is the system: reimbursement pathways, payer logic, procurement and distribution structures.
Our role
S-GE supports Swiss companies in going international with export consulting, market information and its global network. In cooperation with S-GE, Bluerock takes on selected healthcare mandates for Swiss S-GE clients. S-GE brings the client relationship and the export network; we bring market access and industry depth.
Typical questions
Which reimbursement pathway fits the product: statutory health insurance (GKV) catalogues, DRG and NUB in hospitals, the medical aids register or AMNOG?
Who decides: payers, hospital purchasing, prescribers or specialist retailers?
Which go-to-market and partner model works in Germany and the wider DACH region?
What clients get
A clear view on feasibility, a prioritised entry route and concrete next steps. Compact, and focused on the decisions that matter.
The insight
Market entry into Germany rarely fails on the product. It fails on the system, and the system can be planned.