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Go-To-Market (GTM) Strategy Development

Fixed Price: €32,000 (net)

Over 3 weeks, we conduct four strategic meetings and deliver a comprehensive GTM strategy. The team consists of two senior consultants and one junior consultant, providing you with a robust market entry plan.

Our Go-To-Market (GTM) Strategy Development service is designed to strategically position your products in the German market, utilizing insights from comprehensive market analysis. This service includes developing a unique positioning strategy, drafting compelling key messages, and formulating a robust communication plan. We also identify key success factors essential for market penetration and sustained growth, alongside a competitive pricing strategy. Delivered as a fixed-fee consulting package, this service ensures cost transparency and equips you with actionable strategies to successfully launch and grow your product in Germany. 

  • Activities
    Partner Landscape Mapping: Identification and profiling of potential strategic partners, including healthcare providers, payers, industry players, and technology firms. Alliance Strategy Development: Definition of partnership models (e.g., joint ventures, co-development, licensing, distribution) tailored to strategic objectives. Due Diligence & Fit Assessment: Evaluation of potential partners based on capabilities, market reach, cultural alignment, and long-term value creation. Negotiation & Structuring Support: Guidance through the negotiation process, including structuring agreements that balance risks and benefits. Implementation Planning: Development of governance models, performance metrics, and integration frameworks for sustainable alliances.
  • Objective
    Facilitate the identification, structuring, and implementation of strategic partnerships and alliances in the German healthcare sector to accelerate growth, broaden market access, and strengthen innovation capabilities.
  • Deliverables
    Strategic Partnership Landscape Report: Overview of potential partners, their strengths, and strategic fit. Alliance Strategy Document: Clear definition of partnership objectives, models, and expected outcomes. Due Diligence Report: Assessment of shortlisted partners, including risks and synergies. Implementation & Governance Framework: A roadmap detailing operational structures, decision-making processes, and success metrics for partnership execution.

Why Choose Bluerock?

With our fixed-fee structure, you know exactly what you’re investing in from day one. Our strategic insights and data-driven approach empower your business to make informed decisions and confidently navigate the German healthcare market. 

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